This is posted as an "oddment", because that is what it is..... Liberty Media has just taken an undisclosed stake in the Korean service GoPets, which has nearly 0.5M members.
"GoPets is a global community composed of real people and virtual pets. Each GoPet is a unique 3D companion that makes its home on its owner’s desktop. GoPets are not restricted to a single computer, however - when they feel like wandering, they leave home and visit the desktops of other GoPets users. In their travels, GoPets visit their owners’ friends and families, as well as introducing their owners to other GoPets members who share similar interests. These traveling GoPets are messengers and ambassadors - they form the dynamic network of connections that comprises the GoPets social network."
GoPets will shortly expand to Europe and you can imagine that educational firewalls will being readied to limit student (and staff?) access. Thanks to Rafat Ali for this, whose daily Paid Content mailing is worth occasionally scan-reading, partly to get a feel for the scale of the massive changes that are taking place in the web and media worlds.
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