Perceptive review of Chris Anderson's "The Long Tail" by David Jennings

David Jennings has posted a long and typically perceptive review of  Chris Anderson's "The Long Tail". It starts:

It's a measure of a term achieving zeitgeist status when people apply it liberally, even in circumstances where it doesn't really fit — as with the managers who sought to label their initiatives as Total Quality Management or Business Process Re-engineering in the nineties, even if they only half-grasped the original intention behind these terms. In the 21 months since Chris Anderson published his article on the Long Tail in Wired, this new term has come close to achieving similar status.

Link to the full review.