Rafat Ali reports that BBC Worldwide, the commercial arm of the BBC, is looking to buy an internet-based social networking site similar to MySpace. According to a senior BBC source quoted in a 10 September 2006 article in the Daily Mail's ThisIsMoney (sic):
"These sites are definitely of interest to us. They are growing at a fantastic rate. They allow users to produce their own content and, above all, they are incredibly attractive to younger people, mostly between the ages of 13 and 24, with whom broadcasters have the biggest problems. If you lose them at 12 or 13, getting them back at 25 is not easy."
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