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Thank you for this equally interesting and depressing piece. While I always saw sorting as a means of targeting offers to high spenders, the obvious corollary of denying service to the marginalised hadn't struck me until now.

Hi Seb:
Check out Simon and Anna Grant's preliminary investigation of ethics and eportfolios [70 kB PDF] from EIfEL's ePortfolio 2006 conference. They discuss a pro-active approach to demonstrating your ethics just as you would your skills (moral skills?); not quite the same thing, but the first few slides should resonate.

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