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I will look at the report later, but for now I wonder if one result (the last in the graphic in the FM post) would have been different if the question had been
'take part in an online community, for example Facebook or MySpace'
rather than
'... a "virtual world" such as SecondLife'.

If someone doesn't know what an online community is, then the use of SecondLife as an example may bias that person's answer. I claim that there are many users of social networking services who will not know what an online community is.

Comment from Seb. Mark, yes, I am sure the result would have been different. Though it is debatable the extent to which most participants in Facebook or Myspace participate in either as "participants in a community".

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